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Humans now have shorter attention spans than goldfish...

If the attention span of the average human has shrunk over the past 15 years to less than goldfish and we're becoming increasingly forgetful, what does that mean for how we communicate and connect with each other?


Although written for marketeers, this fascinating article from Wyzowl gives plenty of food for thought about how we might rethink our interactions with people who are only able to focus on a task or object for 9 seconds!


Some top tips:

  • Be clear in your messaging

  • Make it easy for people to find what they're looking for

  • Keep messaging short and sweet

  • Tell stories to keep it interesting and connect on an emotional level

  • Think differently about the medium you use - could it be communicated in a short, attention-grabbing video clip rather than a long-winded email?

For an 'attention grabbing' infographic and more information, visit: https://www.wyzowl.com/human-attention-span/



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